It won Book of the Year in 2008 on The Magic Café, and universally hailed in every major magic magazine as a “must-read,” we’re proud to stock one of the most popular titles of the last five years. It’s a great book, but don’t take our word for it. ...

To celebrate Halloween 2009, we're giving away a completely free, freaky trick by our very own Andi Gladwin (who appears to like writing in third person). The effect is simple, but pretty disgusting looking: The magician takes a thumb tack (drawing pin) and slowly pushes it into his...

Preview Experience: The Magic of Jon Allen for free! This 15-page ebook contains a glimpse into the pages of this great new book. You'll get to read the publisher's introduction, plus learn three great previously unpublished tricks. Download this free ebook today and then purchase Experience: The...

Memorized deck magic is a whole new world for the card magician, and it has become a blooming intellectual industry. On a personal note, Simon’s thoughts and discoveries in this area changed the way I think about card magic. And taking your first two steps into this world are painless. Step One:...

My original idea was simple: I wanted to write a manual for young magicians, and I wanted it to be free. Being a magician can be tough, and so can being a teenager. Being both presents a unique set of opportunities and challenges. The booklet I’ve written, and present to you here at...