Black Friday now live!

Designing a Book that Reflects the Author

By George Luck - Monday, October 29, 2018


One of the most enjoyable parts of working on new products is the design phase. It’s not always easy (in fact, sometimes it’s really hard) but it is always rewarding when you see the concept that began on a notepad, become a physical product that so many people will get to enjoy.

Game Changer

Game Changer by Jason Ladanye needed to have a very specific look. Like all of our products, we want to make the design reflect the author’s style. In Jason’s case we drew from a number of his characteristics.

  1. The suave, smooth, and very confident card technician (Jason himself describes his performing persona this way too!). This influenced the photo we chose to use. A smoke-filled room, poker chips on the table, cigars, close to $100,000 cash in play with a $200 bottle of the finest single malt scotch.
  2. Stylized and finessed – This influenced our choice of a black and white color scheme with just s hint of sepia.
  3. Edgy – Jason’s “edge” led us to the photo of him looking slightly disheveled, with an un-buttoned collar. Almost as if the tricks in the book are what you’d learn if you stayed up late and sessioned with him all through the night until daybreak.

Game Changer

This project is now done and it looks stunning. We hope you will check it out. In the meantime, for us… it’s onto the next design job. It’s sure to hold as many challenges and rewards as Game Changer did!

Game Changer


Leave a comment

Log in or sign up to post a comment about Designing a Book that Reflects the Author.


Back to blog homepage

Similar posts on the blog:

Conversations With Creators - Angelo Carbone

Conversations With Creators - Angelo Carbone

Damian Jennings - Thursday, October 12, 2023

Category: Products


Read more

Pit Hartling on The Elusive Illusive

Pit Hartling on The Elusive Illusive

Pit Hartling - Wednesday, August 23, 2023

Category: Products


Read more

Marlo in the New Tops (MINT)

Marlo in the New Tops (MINT)

Andi Gladwin - Wednesday, May 3, 2023

Category: Products


Read more

The Wonderful World of Rune Klan

The Wonderful World of Rune Klan

Vanishing Inc. - Monday, April 11, 2022

Category: Products


Read more