Exclusive magic tricks

A powerful addition to one of magic's most beloved books is now available as an eBook. The Ten Card Poker Deal is considered one of the greatest...

Joshua Jay’s bestselling “Prism Deck” is now better than ever. The addition of a brand-new custom “Prism Plus” gimmick adds a hyper-visual, CGI-level...

9 hyper-visual effects. 6 years in the making. 1 incredible set. The kings of visual magic, Victor Sanz and Julio Montoro, have teamed up to bring...

Discover the secrets to creating an act that wins over every audience and gives them a unique, unforgettable experience. The “Jon Armstrong...

A remarkable, three-book collection honoring the legacy and iconic routines of one of magic’s most prodigious performers and creators. "Wayne...

An exclusive and intimate look at the life of one of magic’s biggest stars. "Besides the great magic, we are also treated to Wayne’s life...

Learn the secrets to Wayne Dobson’s most cherished routines. Wayne Dobson’s Legacy: A Kind Of Magic is Volume II in the remarkable three-book Wayne...

Wayne Dobson’s Legacy: A Kind Of Magic is the third, and final, volume in the incredible three-book Wayne Dobson’s Legacy collection. 300+ pages of...

A brain-busting close-up illusion that leaves them speechless, without any hard work! "I just got mine! Everything should be this well-made....

A jaw-dropping, visual spectacle that is easy to perform and will even fool your magician friends. This wallet-sized miracle is the perfect EDC....

A super easy-to-do, fooling effect from Harapan Ong with a stunning ending they’ll never see coming. “Jumping to Conclusions” is Harapan’s take on...

A powerful, easy-to-use tool from David Regal that enables you to predict or produce any card nearly anywhere. “Canon” is everything you’d want in a...

Ever wanted to learn how to steal a watch off someone’s wrist without them noticing? Stealing a watch like a professional pickpocket is one of the...

Your eyes don’t deceive you. This isn’t some alternative timeline. Daniel Madison and Vanishing Inc. have forged a partnership the magic world never...

For the first time, the captivating story of how Las Vegas became the magic capital of the world has been captured in a gorgeous hardcover book...

Get an exclusive look at Neon Dreams by Lance Rich with this free preview. Read the complete foreword by David Copperfield, and two full chapters,...

Rep the #VIFam with these free phone wallpapers. You get 3 different choices and a BONUS wallpaper with a hidden 2 of Hearts reveal. Choose your...

You’re in for a real treat this November as we welcome in one of the premier magicians and creators from Chicago’s vibrant magic scene, Ryan...

A hyper-visual torn and restored bill effect. It looks and feels like real magic as four pieces of a bill are touched together and instantly melt...

An exclusive 2.5-hour download from one of New York City’s most prolific magicians. Over the last few years, Mark Calabrese has established a name...

One of the most unique and exclusive effects we’ve ever offered. Learn the trick that absolutely dumbfounded Penn & Teller with this custom...

A hilarious and intimate look at the life and secrets of the hardest-working dragon in magic. You’ve never read anything quite like Piff the Magic...

The strongest, easiest, and most practical book test you’ll ever find is actually not a book test at all. It’s hidden within the pages of an...

Nearly 200 pages of powerful, practical card magic exploring how we can create “real” magic for modern audiences. As magicians, it is our job to...

Due to massive popular demand following his appearances at both Magifest and The Session, we’re thrilled to welcome in FISM-winner Mortenn...