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Main Street Magic Shop at Disneyland

Find the Most Magical Store in the World at the Happiest Place on Earth

Visit Vanishing Inc. at Disneyland, California

A visit to the Main Street Magic shop is one of the top things you must do at Disneyland. This unique Disneyland experience is the only place in Disney that allows you to take magic home with you. Supported by Vanishing Inc., the largest magic store in the world, this Disney magic trick shop and gift shop offers a wide array of magic tricks for all skill levels and a variety of other one-of-a-kind magical items.

You can also enjoy free demonstrations of amazing magic tricks from world-class professional magicians—a beloved tradition that goes back decades to the days when Steve Martin once famously worked as a magic demonstrator at this iconic Disney magic shop.

Disneyland magic store
Andi Gladwin and Joshua Jay

Opening Hours and Where to Find Us

Main Street Magic is open every day, right from park rope drop to park close!

Main Street Magic Shop is located toward the end of the Town Square on the right when walking toward Sleeping Beauty’s Castle. It's one of the first stores on Main Street!

Get in touch

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Main Street Magic by Vanishing Inc.

Per direct request from Walt Disney, who was a devout magic enthusiast, Merlin's Magic Shop was a main attraction at Disneyland from the first day it opened in 1955. Its massive success eventually spawned the opening of The Main Street Magic shop in 1957. While the Main Street U.S.A location is the only remaining magic store today, the love for magic at Disneyland is stronger than ever.

This is due largely in part to Vanishing Inc. becoming the official supplier in 2022. As the global leader in magic tricks, we have worked hard to completely revamp the store and bring it back to its traditional roots. Just look for the iconic "Magic Shop" neon marquee toward the end of the Town Square to be transported into a world of wonders combining nostalgic magic shop charm with a wide selection of high-quality magic tricks for all skill levels.

  • The best easy magic tricks for beginners
  • The latest and greatest magic tricks for experienced magicians
  • A wide array of magic books
  • One-of-a-kind playing cards
  • Unique puzzles, novelties, and souvenirs
  • Free magical performances from professional magicians

No day at Disneyland is complete without a trip to the Main Street Magic Shop. Stop by today to discover how you can even learn magic tricks for free or see a free magic demonstration.

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